A la Second Privacy Policy

Last Updated: January 21, 2022

At A la Second, we believe that you have a right to know what information we collect from you, and we want you to understand our commitment to protecting your privacy. This Privacy Policy (“Privacy Policy”) applies to our websites, applications, or website features you use or access (collectively, the “Sites”).

By using our Services, you agree to the use, disclosure and procedures this Privacy Policy describes, which is incorporated into our Terms and Conditions.

Please note that this Privacy Policy does not apply to third-party services (such as Facebook or other social network services and commercial partners of A la Second). We are not responsible for their practices, content, or privacy policies. We encourage you to carefully review the privacy policies of any of these third-party services you access so that you know how they will use and share your information.


In order to provide and continually improve our Services, we collect information that alone or in combination with other information could be used to identify you (“Personal Information”).

Personal Information we may collect from you includes but is not limited to:

  • Identification information, including your name and email address, and your shipping and billing address
  • Financial information, such as your credit card information when completing an order
  • Communication information, such as when you reach out to us with questions or concerns, or when you voluntarily respond to our requests seeking your opinion and feedback
  • Commercial information, such as the products or services you have purchased and your purchasing history or tendencies
  • Demographic information, such as your age
  • Social Media information, including your contact details, when you choose to interact with our pages on social media sites like Instagram and Facebook.  In addition, the companies that host our Social Media Pages may provide us with aggregate information and analytics regarding the use of our Social Media Pages
  • Online activity and device identifiers, such as your browser information, operating system information, device information, IP address, and the date, time, length of stay and your browsing/search history, including the specific pages accessed during your interactions with the Services

We maintain one or more databases to store your Personal Information and may retain it as reasonably required to serve you and operate the Services. Personal Information that we collect depends on how you use the Services. Where we ask for you to voluntarily provide your Personal Information to us, it is your choice to do so. If you choose not to provide us with certain Personal Information, you may not be able to take advantage of many features of the Services.

We aggregate your Personal Information with information collected from other users to (i) provide you with a better experience, (ii) improve the quality and value of the Services and (iii) analyze and understand how our Services are used.

A la Second does not sell products for purchase by children. We sell children’s products for purchase by adults. We do not knowingly collect information from children under the age of 13, in accordance with the Children’s Online Privacy Protection Act. If you have questions concerning our practices, please email us at contact@alasecond.com


We may collect your information in the following ways:


If you use our Services to make a purchase, we request certain Personal Information from you to facilitate the transaction. We collect certain financial information from you, such as your payment card number and authentication details. We use a payment processor so that we do not need to maintain your credit card information other than in a tokenized form. Our payment processing partner stores and processes your credit card or other payment information using industry-standard security measures. By making a purchase through the Services, you give us consent to use and provide your financial information as we consider necessary to process the transaction.


If you contact us in person, by phone, email, instant message, social media, or by some other means, we may keep a record of your contact information and correspondence for later reference. When we send you emails, we may track whether you open them to figure out how to deliver more delightful and helpful emails and improve our Services.


If you create your A la Second account by connecting through a third-party service, such as Facebook, you are authorizing us to use public information from that connected account to help complete your A la Second profile. We collect and store this information and use it to help you connect to our Site. Connecting your A la Second account to a TPS (Third Party Service) is completely optional, and you will have the opportunity to grant permission when you attempt to connect. Please remember that the manner in which the TPS uses, stores, and discloses your information is governed solely by the policies of such TPS. We recommend that you review the terms and policies of that TPS, including its privacy and data gathering practices. A la Second shall have no liability or responsibility for the privacy practices or other actions of any TPS or any other third-party site or service that may be enabled within the Services.

A la Second partners with TPS’ who set cookies, pixels, and other tracking technologies on our Sites that collect information about Site visitors and members on our behalf in order for the TPS’ to deliver their services to us. These services include targeted online advertising and marketing both on and off the Services (like showing you offers from third parties on our Sites) and analysis of the information collected through those cookies, pixels, and other tracking technologies. Please note, if you interact with a third-party offer, the collection of information by that third party is governed by the third party’s privacy policy and not this Privacy Policy. In addition, these TPS tracking technologies allow a TPS to recognize you, your computer, or your mobile device each time you visit our Sites and across other sites that also utilize the TPS tracking technologies. TPS’ may choose to include A la Second widgets on their sites. When you load a site that includes our widgets, we receive analytics information through a cookie and that information is used in accordance with this Privacy Policy, including to enhance our data and to improve our Services. A la Second does not have access to or control over these TPS tracking technologies, and they are not governed by our Privacy Policy. For more information on the tracking technologies we use, see the “Information We Automatically Collect” section below.


Like most websites, and as mentioned above, our Services incorporate tracking technologies such as “pixel tags”, “web beacons” and “cookies” which allow us to track the actions of users of our Services across time and services. Pixel tags or web beacons are tracking technologies on websites, ads, and in emails that can monitor the behavior of the user visiting the website, viewing the ad, or receiving the email. Cookies are small files placed on your computer that recognize you when you return to A la Second and that allow us to customize your user experience, deliver relevant ads, and improve the Services. You may modify the cookies that are accepted by your computer by changing your browser settings, although this may change the way the A la Second website is presented to you. Other companies’ use of their cookies is subject to their own privacy policies, and we encourage you to review their policies to better understand their data practices

As an example, A la Second uses cookies to keep track of your shopping cart and for other personalized experiences. We also use tracking technology to create remarketing audiences of users based on visitor behavior on our Sites. A la Second may also deliver custom ads based on your affinities, interests, geographic and demographic signals. In particular, A la Second may use other TPS or services such as Google Analytics to monitor activity on the Site and to assist with advertising. To learn how Google Analytics collects and processes data, please visit: “How Google uses data when you use our partners’ sites or apps” located at https://www.google.com/policies/privacy/partners/.


The Services may from time to time offer publicly-accessible blogs, customer reviews or testimonials. Any information you provide in these areas may be read, collected and used by us and others who access them. To request removal of your Personal Information from our blogs, customer reviews or testimonials, please contact us at contact@alasecond.com. Please note that in some cases we may be unable to remove your Personal Information.


We primarily use the information we collect to enhance the Services and your experience and as otherwise described in this Privacy Policy. Except if we sell all or a portion of our business, as described below, we do not sell your Personal Information to anyone as the term “sell” is traditionally understood.  We may “sell” your information as that term is defined under new state privacy laws, and we describe those practices below.  We share your Personal Information as described in this Privacy Policy.

We share your Personal Information with TPS providers, commercial partners, service providers, and others we conduct business with to: (i) enhance our Services and evaluate the effectiveness of our partnerships; (ii) provide you with additional services related to our Services; (iii) conduct quality assurance testing; (iv) facilitate creation of accounts; (v) provide technical support; (vi) advertise and market the Services; (vii) facilitate business partnerships with trusted partners and/or (viii) to provide other services to A la Second.  Personal Information is also shared with third party marketing partners for commercial purposes, such as serving relevant ads to you both on and off the Services.


Generally, we will not disclose your Personal Information to an unaffiliated third-party. However, we provide your Personal Information to our employees, contractors, commercial partners, agents, service providers and designees (“Agents”) where necessary to enable them to perform certain services for us including without limitation: order fulfillment, payment processing, Clean Out Bag processing, website-related services such as web hosting, database management, improvement of website-related services and features, maintenance services and distribution of offers, business partnerships, partner promotions, advertisements and other marketing materials on our behalf.

We may also provide our Agents with de-identified or aggregate information for any purpose not prohibited by law, including indicating the demographic information of users on our Sites, buying behavior, and opportunities to market to select segments of our users indirectly. When we share de-identified or aggregate information, it is done in a way that it cannot identify you.


If we (or our assets) are acquired, or if we go out of business, enter bankruptcy, or go through some other change of control, A la Second customer information (including Personal Information) will likely be shared for evaluation purposes and included among the transferred business assets. If an acquirer that has assumed all or part of our business materially alters how it uses or shares your Personal Information than at the time of initial collection, the acquirer will provide prior notice of the new or changed practice.


We keep Personal Information for as long as reasonably necessary for the purposes described in this Privacy Policy, while we have a business need to do so, or as required by law (e.g. for tax, legal, accounting, or other purposes), whichever is longer.


Without limiting the terms of our Terms and conditions and this Privacy Policy, you understand that we do not guarantee that your use of the Services and/or information provided by you will be private or secure and we are not responsible or liable to you for any lack of privacy or security you may experience. You are fully responsible for taking precautions and providing security measures best suited for your situation and intended use of the Services. You also understand that any information provided by you or collected by us or our Agents in connection with your use of the Services will be used in the manner described in our Terms and Conditions. Any information that you provide to us is done so entirely at your own risk. Please do not use the Services if you do not agree to the terms and conditions described in this Information Security section.


We review this Privacy Policy at least once every 12 months to make sure it complies with applicable law and conforms to changes in our business. We may need to update this Privacy Policy, and we reserve the right to do so at any time. If we do revise this Privacy Policy, we will update the “Last updated” at the top of this page so that you can tell if it has changed since your last visit. Please review this Privacy Policy regularly to ensure that you are aware of its terms. Your use of the Services constitutes your acceptance of the terms of the Privacy Policy as amended or revised by us from time to time.


Through your account settings, you may access and edit the following Personal Information: name and password, shipping address, billing address, and email address.

The information you can view, update, and delete may change as the Services change.


If you have any questions, please contact us on contact@alasecond.com

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